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Our Story

As an undergraduate at the NYU Stern School of Business and later as a management consultant, our founder, Daniel Scott, saw young, intelligent, and ambitious men off to their first interviews, internships, and eventually, jobs. What were they wearing? Suits and ties. And what were they carrying? Backpacks.

Undoubtedly a misstep, but perhaps these young men were not to blame.

An exploration of briefcase options yielded two choices – a leather briefcase that cost anywhere from a few hundred to a few thousand dollars or a cheap nylon briefcase that left you looking like the IT guy.

The solution? Daniel’s. An awesome, highly functional, well-designed leather briefcase, at a great price.

By selling directly to customers, we eliminate expensive retailer markups. By selling only online, we eliminate brick-and-mortar expenses.

Who reaps the benefits of this efficient business model?

You do.

How we do things around here.

Vertical Integration allows us to simplify our supply chain and deliver a better customer experience.
Who wins? You do.

Daniel's markup
Cost to produce
Daniel's
Same cost to make
Retailer markup
Others' markup
Cost to produce
Others

Making it happen

From the start, our goal was to offer an awesome leather briefcase at an affordable price point. Engaging directly with customers allows us to do that.

An awesome leather briefcase, at a great price.

the briefcase