As an undergraduate at the NYU Stern School of Business and later as a management consultant, our founder, Daniel Scott, saw young, intelligent, and ambitious men off to their first interviews, internships, and eventually, jobs. What were they wearing? Suits and ties. And what were they carrying? Backpacks.
Undoubtedly a misstep, but perhaps these young men were not to blame.
An exploration of briefcase options yielded two choices – a leather briefcase that cost anywhere from a few hundred to a few thousand dollars or a cheap nylon briefcase that left you looking like the IT guy.
The solution? Daniel’s. An awesome, highly functional, well-designed leather briefcase, at a great price.
By selling directly to customers, we eliminate expensive retailer markups. By selling only online, we eliminate brick-and-mortar expenses.
Who reaps the benefits of this efficient business model?